The iconic portrait of Carmen Kass, the original muse of for her, transcended fashion and fragrance to become an enduring symbol of the house of Narciso Rodriguez. Captured by legendary photographer duo Inez and Vinoodh, the portrait of Carmen – her shoulders bare and her hair framing her face in a soft Grecian braid – embodied an eternal femininity and a quiet yet powerful grace. The tilt of her head and the strength of her gaze created a vision of a woman almost goddess-like in her beauty and yet somehow accessible.
This singular, unforgettable image not only played a role in the phenomenal success of for her; it has also endured as one of the most iconic images in fragrance history.
In 2021, for her embraced a new muse, Lola Nicon. With a startlingly fresh beauty that is both raw and refined, Lola’s bold and enigmatic presence interprets perfetly the timeless tradition of for her. The new campaign, shot by Inez and Vinoodh, captures the most private and most powerful facets of a woman’s femininity. It was filmed in pure natural light, with an exquisite interplay between light and shadow, has an ethereal, dreamlike quality composed of fragmented memories and intriguing, hypnotic moments.