This Argentinian model is both an artist and an activist. The relationship between Narciso and Mica began on the runway, when Mica walked for the designer's SS16 show. 'I chose Mica as the face of all of me because she has a really cool confidence,' says Narciso Rodriguez. 'She is warm, charismatic, and comfortable in her own skin. She has a unique sense of style that is all her own. These are all qualities I wanted to celebrate with the new fragrance.'
"I wanted this new campaign to be a true celebration of individuality – a collection of ephemeral moments and an expression of euphoria"
For the campaign for all of me, Narciso Rodriguez wanted to capture the full spectrum of a woman’s individuality. To achieve this, he worked with acclaimed photographer Sølve Sundsbø – a master of light, whose oeuvre is characterized by an otherworldly quality and a hint of fantasy. In the all of me campaign film, his signature dream-like light dances over Mica. As the petals of a rose unfold, the sequence is given extraordinary life and grace with an inspiring classical score by celebrated composer Ludovico Einaudi.
For Narciso Rodriguez, shooting the campaign conjured memories: 'The all of me campaign was such a beautiful shoot to work on, and I felt the same energy and magic I did when shooting Carmen Kass 20 years ago. The new campaign truly captures what I wanted to say with this new fragrance. It is magical and there is a feeling of possibility that is so unique. It is also about pure grace, which connects it to the very beginning of our story.’