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20 years of for her

20 years of for her

2023 marks the 20th anniversary of for her, a fragrance with such unique and timeless appeal that two decades after its launch, its devoted following only continues to grow. Instantly recognizable and completely inimitable, for her has become a modern classic and a true icon in the world of perfumery. Conceived by Narciso Rodriguez as a tribute to the grace and elegance of women, for her tells a story of eternal femininity that endures and evolves.

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The making of an icon

Narciso Rodriguez was personally involved in creating the for her fragrance as each and every piece of his fashion collections. From the very essence of the fragrance, to the lacquer of the bottle and the shape of its cap, every detail received his precise and meticulous attention.

for her is as much a part of me and my work as any dress that has ever come off my mannequins”

– Narciso Rodriguez –

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A fragrance like no other


The creation process began with a most addictive yet subtle note – a modern white musc accord that paid homage to Narciso Rodriguez’s original inspiration, and would become the iconic signature of for her. The goal was both simple and bold: to develop a luminous floral fragrance from this rare heart of musc. While musc is undeniably its defining note, the true magic of for her lies also in the unique alchemy of accords that surround it. As the signature heart of musc is tranforming with floral facets of orange blossom and osmanthus, soft amber and hints of tactile woods, an exquisite synthesis emerged. A modern, transparent version of a chypre fragrance – a fragrance that became a classic.

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From an icon to a collection

The creation of for her eau de toilette not only marked the emergence of a modern classic, it became an entire collection. Every fragrance in the for her collection centers on a unique expression of the exquisite heart of musc, and highlights a different facet of the for her woman.